Entrepreneurship Program

Program Learning Outcomes

The Entrepreneurship Program at the University of Scranton provides a unique learning experience to its students. The real-world needs more than a well‐crafted Business plan. Enterprises are about people working with people using professional ,and ethical frameworks. Therefore, both technical and behavioral skills are a vital requirement to be successful in business settings.

Our students have diverse interests. In addition to business students, a good number of our students bring an exciting perspective from their original field of study including occupational theory, computer science, and Kinesiology to name a few.

Some of our graduates start their own business after experimenting with it during their tenure at the program. Other graduates either oversee new endeavors at existing businesses, or evaluate companies for mergers and acquisitions. Employers hiring an Entrepreneurship major or minor value the skills we teach our students including our graduates’ proven technical abilities, to articulate new concepts and envision the needed component to materialize those ideas. Those skills include abstract reasoning, design thinking and resource management and acquisition. For our Entrepreneurship major students, we further work with them through a series of experiential course work that focuses on their behavioral abilities, to be effective team members with the needed skill set to start, evaluate, and grow a business. Those skills include working with teams locally, globally and virtually as well as ethical business growth , scalability and valuations skills, including mergers and acquisitions.

Career Path

In addition to the typical path of a Management major, our students may take one of three main paths:

  1. Business Owners: Develop an entrepreneurial mindset and hone the skills they need to build a new enterprise. Those enterprises will have the potential for growth and to be funded.

  2. Project Managers: The program graduate will also be able to manage projects, and identify and pursue opportunities for innovative growth within existing organization where they may be employed

  3. Investment Bankers: Become valuation analysts in venture capital, equity financing, and M&A (merger and acquisition) market spaces.


Main Skills Learned

Technical skills:

  • Reflection and Ideation (Business Canvas, Design Thinking)

  • Make it Happen with Resources Planning, Management, and Acquisition

Behavioral Skills:

  • Team work, evaluating opportunities and prototyping to secure the first customer

  • Scaling up and exit strategies

General Notes:

  • As a Yellow Ribbon institution, and a welcoming environment for women entrepreneurs, we have additional tools to support veterans and women start their business

  • All students are required to travel globally during intersession in their senior year with the Program in the sponsored Global Practicum course

  • Students implement their ideas in new companies or within one the Program Companies (WayneWear, Wayne Marketing Agency, ScrantonCoin)

  • All students are encouraged to apply for the annual Business Plan Competition